#Hfss 13 user manual code

It's not for me to say to the food sector what they should do, but it works very well in our sector. We can react swiftly and flexibly to those kinds of changes when new market trends and changes to culture and society arise, so there are benefits to self-regulation. This year alone, we've issued new guidance on the use of CBD in alcoholic products, along with advice and guidance on hard seltzers.

#Hfss 13 user manual code

We provide an advisory service, guidance and also training to producers and their marketing departments, so that we can give guidance on what's likely to be acceptable to the panel.ДЄ further advantage to the Portman Group model, as opposed to government legislation, is that changes can be made to the code in a relatively short time frame. So the rest of the industry is not tarnished by the behaviour of a few, and there is a really effective mechanism for keeping the industry true. The Portman code has been a force for good in terms of making sure that those who transgress it have to get in line with it. If another industry was considering following the Portman GroupвЂ™s model, they would need to be clear that itвЂ™s not a soft option, and canвЂ™t be used as a tactic to avoid a regulator. Should HFSS be answerable to its own Portman Group-style industry code? Matt Lambert CEO, the Portman Group

The code applies to the naming, packaging, marketing and promotional activity around alcoholic drinks. In the UK, HFSS marketers are looking to the example set by alcoholic drinks manufacturers, which collectively agreed to abide by the Portman GroupвЂ™s Code of Practice, introduced 25 years ago. While the rules do cover the UK, domestic rules will be tighter than this, as a result of changes to the law.